Into Digital 2023
Into Digital 2023 is a support programme on “Digital Marketing” to increase the capacities of the businesses in 2023 and help them;
1- Access to their potential customers more efficiently and therefore generate sales by using digital marketing, content creation, digital strategy, web, design, website development, SEO, video production, and anything else that may work for them!
2- Achieve digital growth while learning new tools or learn how to use the tools they are already using more efficiently.
The program will achieve this by presenting recent and future developments in the online business world through digital marketing lens and prepare businesses for 2023 trends. Using examples from a variety of industry sectors, experts will discuss and train participants on what makes a business successful through the use of digital technologies. The impact of digitalisation and the successful transformation of traditional business activities will be presented. Suggestions for the businesses in the Turkish Cypriot community to increase their online visibility and thus competitiveness will be shared throughout the program.
The programme consists of online and in-person delivery, including interactive workshops and one-to-one support for businesses.
Into Digital 2023 - Volume 1: Build a website
Into Digital 2023 - Volume 2: Search Engine Optimization
Into Digital 2023 - Volume 3: Video Marketing
In this session an experienced developer will take businesses through the best practice in setting up a WordPress website. You will be answering the questions like;
1- How to choose a website template?
2- What to do next with your template?
3- How to optimize the website?
4- How to push it live online?
In this session an experienced developer will cover the 10 most critical aspects of Search Engine Optimization (SEO) for your website. You will be answering the questions like;
1- What are the best free tools we use to audit?
2- How to plan your strategy and create content?
3- How to rank in search engines like Google?
4- What are the core aspects of Google Maps? (with practical examples)
In this session an experienced expert will cover how to create videos on your mobile phone for your business that can be used across a range of platforms. You will be answering the questions like;
1- How to use a mobile phone for filming?
2- What is the best content to create?
3- How to create interesting content?
4- How to get the best return from your content?
5- How to market your content online platforms such as Youtube?
Into Digital 2023 - Volume 4: Social Media (Facebook, Instagram, Tiktok)
Into Digital 2023 - Volume 5 -: Paid Ads for Beginners
Into Digital 2023 - Volume 6: 12 Month Digital Strategies Workshop
In this session an experienced expert will help you to have a strong social media plan for 2023. This webinar will be great for people who are not getting the maximum from Social Media. You will be answering the questions like;
1- What is working now?
2- What are the newest trends?
3- What are the key social media platforms?
4- What is the best way to grow in 2023?
In this session an experienced expert will introduce you to paid adverts on various platforms. This webinar will be great for people who are considering paid advertising for 2023. You will be answering the questions like;
1- What are Google Ads?
2- What are social media adverts (Facebook, Instagram, LinkedIn and Tik Tok)
3- How can you use these platforms to find your perfect customer?
4- How much can advert campaigns cost?
We all have limited time and budget. What is your 12-month digital strategy plan for 2023? You will be answering questions like;
1- How to ensure you get the best result from your digital marketing?
2- How to ensure you get the best impact from your digital marketing?
3- What are the key areas to focus on?
4- How to develop a plan for the next 12 months?
Into Digital 2023 - Volum 7: e-Commerce Strategy
Into Digital 2023 - Volume 8: Google Maps
Into Digital 2023 - Volume 9: Artificial Intelligence
In this session an experienced expert will cover how to review your own eCommerce Strategy and what you should do to ensure you win in 2023. You will be answering questions like;
1- How is your website set up?
2- What is your route to market?
3- Are your pages selling 24/7 to customers locally?
4- Are your pages selling 24/7 to customers around the word?
In this session an experienced expert will help you to have a strong understanding of the most important tool for your business. You will be answering the questions like;
1- What is Google Maps?
2- Why it is important and embed a video on Google Maps?
3- Why it is so important improve nd generate more sales from Google Maps for free?
In this session, an experienced expert will help you gain a strong understanding of the most important artificial intelligence tools for your business. You will be answering the questions like;
1- What is Artificial Intelligence?
2- Why and how did Artificial Intelligence become so popular?
3- How can you use Artificial Intelligence tools to scale your business?
