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Into Digital 2023

Into Digital 2023 is a support programme on “Digital Marketing” to increase the capacities of the businesses in 2023 and help them;
 

1- Access to their potential customers more efficiently and therefore generate sales by using digital marketing, content creation, digital strategy, web, design, website development, SEO, video production, and anything else that may work for them!

2- Achieve digital growth while learning new tools or learn how to use the tools they are already using more efficiently.

The program will achieve this by presenting recent and future developments in the online business world through digital marketing lens and prepare businesses for 2023 trends. Using examples from a variety of industry sectors, experts will discuss and train participants on what makes a business successful through the use of digital technologies. The impact of digitalisation and the successful transformation of traditional business activities will be presented. Suggestions for the businesses in the Turkish Cypriot community to increase their online visibility and thus competitiveness will be shared throughout the program.
 

The programme consists of online and in-person delivery, including interactive workshops and one-to-one support for businesses.

Into Digital 2023 - Volume 1: Build a website

In this session an experienced developer will take businesses through the best practice in setting up a WordPress website. You will be answering the questions like;

1- How to choose a website template?
2- What to do next with your template?
3- How to optimize the website?
4- How to push it live online?

We will also cover some of the best plugins to use as well as have time for a Q&A where we can answer the questions.

Into Digital 2023 - Volume 2: Search Engine Optimization

In this session an experienced developer will cover the 10 most critical aspects of Search Engine Optimization (SEO) for your website. You will be answering the questions like;

1- What are the best free tools we use to audit?
2- How to plan your strategy and create content?
3- How to rank in search engines like Google?
4- What are the core aspects of Google Maps? (with practical examples)

We will also have time for a Q&A where we can answer the questions.

Into Digital 2023 - Volume 3: Video Marketing

In this session an experienced expert will cover how to create videos on your mobile phone for your business that can be used across a range of platforms. You will be answering the questions like;

1- How to use a mobile phone for filming?
2- What is the best content to create?
3- How to create interesting content?
4- How to get the best return from your content?
5- How to market your content online platforms such as Youtube?

We will also have time for a Q&A where we can answer your questions.